AWT Growth Performance
Jan 1 – Aug 31, 2026Matyx Marketing leads connected to ServiceTitan appointments, completed installs, and sale value.
Preserved source exports
Closed-loop performance
Two trusted paths to Matyx attribution.
Identity-matched results connect a Matyx contact to a ServiceTitan customer by phone or email. Campaign-confirmed results use ServiceTitan campaign IDs tied directly to Matyx workflows when the person-level link is unavailable or its visible source conflicts.
De-duplicated attribution
Attribution coverage
Matched + campaign-confirmedIncludes 16 additional completed installs whose ServiceTitan campaign identifies a Matyx-managed workflow.
Include campaign-confirmed
Matyx leads
1,776
Captured contact records created January–August across paid, organic, direct, referral, email, and social sources.
ST appointments
361
Matched ServiceTitan appointment events; 341 are verified new-customer outcomes.
Attributed installs
185
169 identity matched + 16 additional campaign-confirmed completed installs.
Attributed install value
$1,108,752
$1.002M identity matched + $106.3K campaign-confirmed.
Share of all ST revenue
18.6%
Matyx-attributed install value divided by $5,975,907 in all completed-install value.
Appointment delivery
ServiceTitan appointments by month
All matched Matyx appointments are shown with the verified-new subset. The 100-line is the stated monthly target.
Average: 45.1 all Matyx appointments and 42.6 verified-new appointments per month. Every month is below the 100 target.
Contribution to the full business
What Matyx contributed to ServiceTitan totals
Completed install jobs only, through August 31.
All ServiceTitan installs1,234$5,975,907 value
Matyx-attributed installs185$1,108,752 · 15.0% of installs · 18.6% of value
Identity-matched layer169$1,002,497 connected by phone or email
Campaign-confirmed addition+16$106,255 added without duplicates
Customer acquisition
Revenue from first-time customers
A customer is first-time when their earliest completed ServiceTitan job occurred during this reporting period.
First-time customer value$991,79389.5% of Matyx-attributed install value
First-time157 installs153 customers
Existing28 installs26 customers · $116,959
0 attributed installs unresolved
Every completed install in this view has enough ServiceTitan history to place it in a customer cohort.
Every completed install in this view has enough ServiceTitan history to place it in a customer cohort.
Monthly customer mix
First-time versus existing-customer install value
Revenue is grouped by the ServiceTitan completion month. The attribution switch above controls whether campaign-confirmed results are included.
This view uses customer history, not tags: first completed job on or after January 1 means first-time during the engagement; earlier history means existing.
Exact customer-cohort results
Monthly installs and value by customer history
These totals are a subset of the same 185 Matyx-attributed completed installs shown above; no install is counted twice.
| Month | First-time installs | First-time value | Existing installs | Existing value | Total value |
|---|---|---|---|---|---|
| Jan | 0 | $0 | 1 | $5,441 | $5,441 |
| Feb | 8 | $43,272 | 4 | $11,445 | $54,716 |
| Mar | 8 | $53,287 | 8 | $26,833 | $80,120 |
| Apr | 28 | $208,961 | 6 | $32,324 | $241,285 |
| May | 36 | $191,157 | 1 | $550 | $191,707 |
| Jun | 30 | $200,313 | 4 | $18,239 | $218,552 |
| Jul | 23 | $128,093 | 4 | $22,127 | $150,220 |
| Aug | 24 | $166,711 | 0 | $0 | $166,711 |
| Total | 157 | $991,793 | 28 | $116,959 | $1,108,752 |
Exact monthly funnel
Leads → appointments → completed installs → value
Lead month is the Matyx contact-created month. Appointment and sale month are the dates recorded in ServiceTitan. Campaign-confirmed additions affect installs and value, not the captured lead count.
| Month | Leads | Verified new | ST appts | New appts | Identity matched | Campaign added | Attributed installs | Install value |
|---|---|---|---|---|---|---|---|---|
| Jan | 104 | 8 | 4 | 3 | 1 | — | 1 | $5,441 |
| Feb | 101 | 7 | 10 | 6 | 8 | +4 | 12 | $54,716 |
| Mar | 348 | 42 | 27 | 25 | 12 | +4 | 16 | $80,120 |
| Apr | 243 | 72 | 72 | 67 | 31 | +3 | 34 | $241,285 |
| May | 345 | 73 | 69 | 68 | 35 | +2 | 37 | $191,707 |
| Jun | 291 | 70 | 66 | 65 | 32 | +2 | 34 | $218,552 |
| Jul | 168 | 51 | 55 | 52 | 27 | — | 27 | $150,220 |
| Aug | 176 | 54 | 58 | 55 | 23 | +1 | 24 | $166,711 |
| Total | 1,776 | 377 | 361 | 341 | 169 | +16 | 185 | $1,108,752 |
Revenue by channel
Two evidence layers, one total
The amber segment appears only when campaign-confirmed outcomes are included.
Matyx Marketing channel view
Where captured leads and outcomes came from
Lead origin uses the contact’s first recorded attribution. Completed installs and value come from ServiceTitan.
| Channel | Leads | ST appts | Attributed installs | Campaign-ID supported | Attributed value |
|---|---|---|---|---|---|
| Paid Search | 456 | 104 | 73 | 40 | $442,577 |
| Paid Social | 33 | 7 | 0 | — | $0 |
| Organic Search | 335 | 113 | 43 | 3 | $241,365 |
| Organic Social | 6 | 1 | 1 | — | $8,185 |
| Direct | 440 | 120 | 56 | 6 | $340,137 |
| Referral | 19 | 3 | 1 | — | $5,790 |
| 1 | 0 | 0 | — | $0 | |
| Other / unclassified | 486 | 13 | 11 | 2 | $70,697 |
Identity matched
Phone or email connects the Matyx contact to the ServiceTitan customer.
Phone or email connects the Matyx contact to the ServiceTitan customer.
Campaign confirmed
ServiceTitan names the Matyx-managed workflow, resolving a missing identity link or conflicting contact-source label.
ServiceTitan names the Matyx-managed workflow, resolving a missing identity link or conflicting contact-source label.
Paid search focus
Google Ads has 73 supported completed installs
42 installs have Google evidence on the matched contact. Matyx Google Ads campaign IDs support 31 more after de-duplication: 20 are correctly reassigned from an ambiguous contact source and 11 recover outcomes without an identity match.
Captured leads456
ST appointments104
Attributed installs73
Install value$442,577
Identity match
Phone or email connects the Matyx contact to the ServiceTitan customer. The job number then confirms which customer owned the appointment.
Operational outcomes
Every ServiceTitan appointment job tied to that customer is eligible. A separate Matyx appointment-date field is not required.
Financial outcomes
Completed install Job Types and Total values come directly from ServiceTitan. The verified 14-type sale allowlist prevents service work from being counted as an install.
What the other $4,867,156 represents
ServiceTitan contains the full operation: legacy numbers, Kinetico and dealer sources, referrals, builders, repeat customers, and other non-Matyx entry points.
The remaining difference is not automatically missing Matyx credit. It is ServiceTitan revenue without either an identity match or a Matyx campaign ID in the available exports.
Those records remain in the total business view instead of being forced into a marketing channel.
How to read “verified new”
377 of 1,776 Matyx contact records match customers ServiceTitan classifies as New.
319 match Existing customers; 1,080 do not yet have a reliable ServiceTitan identity match.
Unmatched does not mean “not valuable.” It means the current exports cannot yet prove the customer-level outcome.